Chloé Roose
Co-Founder and VP of Brand
of Take Eat Easy, 
Belgium

© Hailing Wang

Q: What motivates you?

A: Getting to see the impact of our investment, daily.

Pop-up dinners, blogging and, unique food delivery

I was finishing my studies in architecture at La Cambre, Brussels, when my brother – now CEO at our company – started talking to me about an idea for a business. By my second year of master’s, we were working full-time on Take Eat Easy and joining the first ever Belgian startup incubator, NEST’up. Needless to say, it was a very intensive and tricky year for me and I was happy to graduate with honors while launching Take Eat Easy at the same time. I have always been passionate about food, and before joining our startup as a founder, I was dedicating all my free time to my blog (brusselskitchen.com), writing about and photographing exciting new food venues in Brussels and organizing pop-up dinners with the hottest chefs in town.

Launching Take Eat Easy meant enabling people to get food delivered from their favorite spots in town. It’s the right recipe of great food from places they love, prepared by chefs they know, in an atmosphere they enjoy – and we aim to be a reliable and unique way to get delicious food on the table within minutes.

Chloé Roose is based in Brussels, and is one of the four co-founders of Take Eat Easy. Aged 26, she has been working on the business for over three years, even before she earned her master’s degree in Architecture Studies. Take Eat Easy is a food tech startup connecting the best restaurants in European cities with passionate bike couriers and food-loving customers through an application and website, providing a reliable way to get great food delivered in minutes.

takeeateasy.com

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.