Tränenpalast is a Berlin colloquialism for the terminal building at the former border crossing on Friedrichstraße. Here, East Germans would shed tears when bidding goodbye to their West German visitors. It now houses a permanent exhibition on the German partition.
Link to Photo-Location: www.hdg.de/berlin/traenenpalast/
ClipDuell – Berlin Startup combining video content with the function of a quiz game
Thousands of video clips are being produced daily. Most of these clips are soon forgotten. It would be exciting to give them a new purpose – a new dimension. For this reason, Fabian Wolfart, Axel Braun and Semir Chouaibi founded ClipDuell in the end 2014. ClipDuell combines video content with the function of a quiz game, which transforms a passive medium into an active channel. The first product is a free app based on the idea of guessing commercials. Two players compete against each other and whoever guesses the clip first, wins the round. ClipDuell is particularly interesting for advertisers because through the game advertising is not perceived as a nuisance and can be played at a defined target group. Extensive analysis data provide information on the advert’s efficiency, regardless of the completion rates. In addition, new forms of advertising, such as branded video can be embedded and different versions of clips can be tested on their suitability for the market, before releasing.
Link to Startup-Website: www.clipduell.de
Video clips are all around us – thousands of them are produced every day. But many of them are forgotten soon after being watched. That is why Fabian Wolfart, Axel Braun and Semir Chouaibi founded ClipDuell at the end of 2014. The Berlin-based video startup combines video content with the mechanic of a quiz game, which transforms a passive medium into an active channel. The startup’s first product is a free app, based on the idea of guessing advertisements. Two players battle against each other and the one, who manages to guess the clip first – wins the round. There is even a ranking displaying the users with the highest scores. The social-gaming-app is especially attractive for advertisers, because the game advertising is not regarded as bothering. This way it can be played at a specific target group.