I was brought up in an all-entrepreneur household, as both my parents were entrepreneurs and I could watch them take risks and come up with new ideas every day. I’ve since loved the idea of running my own business, but all the attempts I made at starting my own company didn’t work out. Either the idea was too small or the execution was off. Then the iPad came out in 2011, and it was very clear to me that these mobile devices would change the way my kids – aged one and three – would play and learn in the future. Moritz and I founded Fox & Sheep to create apps for kids and help parents guide their children through the digital world, since parents couldn’t reference their own childhood when it came to setting rules with technology.
When starting your own business, the highs are higher and the lows are lower compared to what you experience as a regular employee. But we loved the intensity of this roller coaster ride, not knowing if we’d be zero or hero. In February 2016, we opened the first “Digitalwerkstatt” for kids in Berlin where we teach children ages 6 to 12 how to code, learn 3D printing and ensure that they not only consume the digital world, but learn the right tools to become creators.