My journey started at 22 years old, when I was studying at the University of Zagreb and working on mHealth solutions in the CEE region. I went through a family health situation during which I observed something interesting about the health system: Even with amazing doctors, oftentimes a patient’s emotional state is neglected even though it is highly correlated to the outcome of treatment. We decided to explore this area and create our own solution – one that would approach the patient in a friendly, soothing way.
My decision to be an entrepreneur was very unconventional, as I was the first in my family to receive a college education. Being an entrepreneur seemed like a less reputable and secure option compared to being employed in the public sector. Apart from that, the sector I wanted to join was partially undeveloped with limited access to capital. My tools were a book and any information available online. But my motivation was stronger than all the obstacles, and Teddy The Guardian is now a company trusted by investors and customers alike. I’ve learned to carefully choose my battles, because building a company is a marathon – not a sprint.