I discovered online fashion shopping when I had my second child and found myself with a lot less time for many things, including shopping for clothes. But I soon noticed that the online shopping experience seemed to lack something: Why couldn’t I try on clothes online before buying? How could I know if the items I was interested in would work in an outfit?
I started to play with the idea of a simple try-on experience for online shoppers. I wanted to create a solution that wouldn’t require shipping products back and forth, as that would be both unfriendly for the environment and too slow for the fast-paced fashion industry. Therefore, the core of our solution has been to use existing photos from fashion brands.
Starting and running a company has required risk-taking, persistence and a great team. It has been an amazing learning opportunity, although I am often surprised at how much I still have to learn. My most valuable asset is my drive. I want to turn online shopping into a more interactive and creative experience.