Weserstraße, Sonnenallee’s parallel street in Neukölln, is one of Berlin’s most popular areas. Its variety of bars such as Tier and Fuchs und Elster makes it a hotspot for locals and tourists. Some people call it the Neukölln pendant to the touristy Simon-Dach Street in Friedrichshain.
Lesara – Berlin Online Retail Startup for Fashion and Lifestyle Merchandise
Lesara is the leading online retailer for amazing fashion and lifestyle merchandise at best prices. The company offers a wide selection of in-demand fast fashion, shoes and accessories, home and lifestyle products. By sourcing directly from some of the best manufacturers, Lesara can offer highly competitive price points while maintaining great quality levels. The opening of a sourcing, quality control and fulfillment office in China in 2015 enabled the company to respond even quicker to lifestyle and fashion trends and deliver highly sought after products with minimal lead-times to its customers. Lesara was founded in 2013 by serial entrepreneur Roman Kirsch (CEO) and his co-founders Matthias Wilrich (COO) and Robin Müller (CTO) and has grown significantly over the past 2 years. With more than 100 employees, 2 offices, the expansion into 6 markets and more than 30,000 products on the site, the company has been named as one of the fastest and hottest start-ups in Europe.
Link to Startup-Website: www.lesara.de
Our partner site HEY STARTUPS has visited Lesara in their office. Here´s the video:
Berlin-based Startup Lesara is the leading online retailer for amazing fashion and lifestyle merchandise at best prices. Founded by Roman Kirsch and his co-founders Matthias Wilrich (COO) and Robin Müller (CTO), the company’s mission is to make the lastest trend products and exclusive deals accessible for everyone. With the best price guarantee, the company reinforces this promise. The consistent focus on the needs and requirements of customers is also reflected in the personal customer service. The company wants to make it easier for consumers in Europe to buy ‘direct’ from factories in Asia, thus passing on significant discounts. To that end, Lesara claims 50,000 products listed on its site and is planning to expand this significantly. Kirsch says that typical customers are women (around 75 percent) with a low-medium income, who are impulsive buyers that tend to shop offline at Primark, H&M or Zara.