Before Tiendeo, I worked for many years at General Electric as an IT project manager. From there, I moved on to Siemens, where I worked in production. I really liked what I was doing and it was with heavy heart that I quit my job, but I wanted to experience building something from scratch alongside some of my friends.
My sister, Eva, Jonathan and myself are passionate about new technologies. The idea of Tiendeo was suggested to us by a friend who was tired of receiving dozens of retail catalogs. By digitizing and geolocating them, our tool now allows consumers to browse catalogs from nearby retailers on any device. In February of 2011, we launched the first beta and entered a startup competition. We won it and captured the attention of Luis Martin Cabiedes, our first investor and one of the people who has most closely followed the project ever since.
In the beginning, we had to do a bit of everything – whether it was commercial, financial or programming. I had to do the sales part and I was not very good at it! It’s important to surround yourself with people you believe in and can have fun with to help you cope during the difficult times.