Nina Angelovska
Co-Founder and CEO of Grouper
Macedonia

Ilija Zogovski

Q: What do you like the most about yourself?

A: My energy and passion, positive attitude, progressiveness and liveliness.

Seeing a challenge where others see an obstacle

Since I was a little girl, my mother taught me to strive for knowledge and be the best at whatever I do. During my studies, I was devoted to embracing knowledge and got very passionate about e-commerce. I was also excited about competitions and considered them a way to prove myself. I was 21 years old when I won “Most Innovative Business Plan” in a national competition and got funding to start my business. Full of energy and ambition, I was ready to seize opportunities and dive into the business world. The new business model of group buying seemed like a perfect initiator for e-commerce development in my emerging country. I launched the leading e-commerce site when less than one percent of the population was buying online. Where others saw obstacles, I saw a challenge to change the e-commerce market. The path was not easy but every barrier we overcame made us stronger and wiser. With hard work, a motivated team, good organization, constant learning, support from friends and family and a bit of luck, anything can be accomplished (and it can be fun)!

Nina Angelovska is a 27-year-old entrepreneur who launched the first deal platform in Macedonia in 2011 and transformed the e-commerce market. She completed her bachelor’s and master’s degrees in E-business at the Faculty of Economics, Ss. Cyril, and Methodius University in Skopje. She is currently working on her PhD, aiming to turn practice into science. Today, Grouper.mk is the leading e-commerce site in Macedonia with a team of 15 people.

grouper.mk

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.