NS1 was founded by a team of hardcore infrastructure geeks who – after having built global content delivery networks, public cloud platforms, infrastructure APIs, and even robots – decided that the DNS and traffic management space was ripe for innovation. The idea behind NS1 is simple: DNS is ubiquitous and the ingress point for almost every website and application. That makes DNS an ideal place to make intelligent traffic management decisions to improve application performance, and enable the dynamic infrastructure common in today’s environments. With its data-driven architecture and unique Filter Chain routing engine, their intelligent DNS and traffic management platform is purpose-built for the most demanding, mission-critical applications on the internet. NS1’s comprehensive platform technology leverages infrastructure, application, and network data to make intelligent routing decisions in real time, ensuring optimal application performance and reliability. The company’s customers include Yelp, Imgur, MaxCDN, Collective Media and others.