In 2010, I was ready to move on in my career and began looking into the possibility of getting an MBA in the US. That same year, my longtime friend came home from a trip around the world with the idea of growing our hobby project – organizing tours in Tallinn – into something bigger. The chance to share our passion for local travel was exciting, especially because it’s something we had always done for fun. Getting paid was just a bonus. We already knew we worked well together and had complementary skill sets, so this motivated us even more.
We started out organizing off-the-beaten-path tours in Estonia and publishing printed travel maps for cities in all three Baltic states. Figuring out how to grow Like A Local Guide into a global platform of crowdsourced tips was the natural next step. I guess we’re not typical startup founders looking to get bought out by a big corporation. We’d rather take baby steps. It hasn’t always been rosy, but it’s much easier to stick with something during the rough times when your heart is really in it.