I started my PhD studies in the early days of the Web 2.0, and soon got distracted by making everything – including clothes, furniture, buildings and food – clickable and part of the new internet. In 2008, I set up an office in our garage and started building a self-funded prototype of a service that allows people to annotate things they see in images. I did my best to balance taking care of two small kids and developing the early idea of ThingLink. I raised seed funding in 2010, and in the first two years we focused on product and technology. I moved to the US with my kids several years later, and shortly after we acquired an interactive video platform.
The hardest part of this journey has been to stay on course under extreme pressure and manage time, resources, investor expectations and sometimes complicated family matters. In 2015, we realized that ThingLink can support annotating 360 degree images and videos, and let anybody create stories for virtual reality. As a result, millions of publishers, educators and marketers can now use ThingLink for making everything clickable in virtual reality. Seeing my early vision come true feels like a tremendous win.