Kenny Dichter’s vision for Wheels Up was to democratize the industry and expand the addressable market. In three years, Dichter took Wheels Up from disruptive start-up to category leader, offering a total private aviation solution to its 3,000+ members. His mission is to continuously introduce innovative enhancements, providing members with the best and safest experience, positioning Wheels Up to be the largest private aviation company. For a modest initiation fee, Wheels Up offers both family and corporate memberships with guaranteed hourly pricing on a “pay-as-you-fly” basis, with no hidden charges. Members have access to a private fleet of new Beechcraft King Air 350i and Citation Excel/XLS aircraft, all equipped with Wi-Fi and Gogo Text and Talk technology. Wheels Up has created a niche in the marketplace with its unique offerings including Wheels Down, the ultimate lifestyle, events and concierge program, the Wheels Up App, Flight Desk, Shared Flights, Shuttles, Hot Flights and the WHEELS UP CARES charitable initiative.