Although I studied economics and management, I went through a phase in my life of rejecting the profit-centric motives of business. Over time, however, I came to realize that the business sector contains a huge amount of resources that can be used in positive ways, and that by evolving business practices we can create a better society. I then came full circle back to the roots of my studies. I had also watched my father start and grow his own business when I was growing up, so the entrepreneurial spirit came to me naturally.
Making peace with the concept of business sparked my huge passion for conscious business principles and gave me the motivation to start my own company that not only filled a gap in the market, but didn’t compromise my values. I wanted my business – which doesn’t place emphasis on profit – to make a difference in the lives of not only its customers, but also its employees, the environment and wider community. The challenges of starting this company have had a massive impact on me and forced me into priceless personal growth.