© Saskia Uppenkamp
Morgan Hermand-Waiche (Founder, CEO)

Location: At 443 metres, the Empire State Building was the tallest in the world when completed in 1931. It has 102 floors, over 6,000 windows, 10 million bricks and 73 elevators. If you feel like walking, it’s 1,860 steps to the top. //

Adore Me – The new face of lingerie

Founded in 2012
100 employees
Funding $11.5M / 5 rounds

Adore Me is an e-commerce startup disrupting the lingerie market with affordable, fast-fashion and stylish lingerie. In four years, Adore Me raised $11.5M in funding and has 6.5M users, over 1M Facebook followers and 100 employees across the US and Europe. In 2015, Adore Me was ranked #14 on the Inc. 500 list of fastest-growing companies in America, topping the charts as the #2 fastest-growing company in retail and #2 fastest-growing company in NYC. Up until now online-only, Adore Me is expanding into retail and TV advertising and the brand has big plans to dethrone Victoria’s Secret.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.