Alise Semjonova
Co-Founder of Infogram

© Filips Smits

Q: How do you relax?

A: By getting away from screens of all sizes and being offline.

Only you can bring your idea to life

Before Infogram, I was doing design projects in different fields – both in agencies and as a freelancer. When I founded a startup, I realized the best thing about working on it is that no managers, bosses or clients are involved when you bring your idea to life! It was just me.

The Infogram idea was born when two of the three founders were working for the biggest media company in the Baltics. Creation of data visualization was on their daily agenda, and at some point we realized that this process should be automated. Changes in the industry encouraged it, too. Media moved from print to digital, a world in which the message must be visually impressive in order to capture readers’ attention. That’s where Infogram came in.

Apart from truly believing in the democritization of data visualization, I got inspired by the startup community. It is built around sharing knowledge and helping each other to become successful. I was a bit afraid to quit everything, and I had to jump into the unknown, but every victory that Infogram won – including prizes in conferences and trust from the first customers – encouraged me to continue on.

Alise Semjonova, 28, is the co-founder of Infogram, a data visualization platform that brings out the best in data. Infogram started in 2012 and has since grown to a team of 30 people. Infogram is based in Riga and has offices in San Francisco and Sydney. Alise’s background is in graphic design and her passion for digital products led her to master’s studies in human-computer interaction.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.