Co-Founder of Froont
Q: What motivates you?
A: I am motivated by great ideas
Starting a company is a balancing act
Froont was not my first company, but it surely was the biggest challenge I had undertaken in my career at that point. When I was about to have my second daughter in 2012, we saw that internet usage on mobile devices was overtaking desktop usage and there was plenty of opportunity in the realm of responsive web design tools. There were no such tools on the market, and it was extremely exciting to take part in creating something new and innovative.
When my daughter was six months old, my startup was accepted into Finnish accelerator Startup Sauna. I began each day at 7am cooking porridge for my baby. While we had courses in the Aalto Venture Garage, a local girl would come over and take my baby on a walk. I cooked lunch and dinner at the Garage and we stayed there until the last buses left, just working and training pitches. I put baby Elisa to bed around 10pm and continued working until 2am before getting up at 7 again. This was a real challenge, but I will never regret my decision. It has been a great journey full of excitement and new experiences! I feel that I have the obligation to show my daughters that women are a powerful force in this world and we can do great things.
Anna Andersone, 34, is from Riga, Latvia, and graduated from the Stockholm School of Economics. She started her career in advertising at McCann-Erickson Riga. In 2008, together with Sandijs Ruluks, she co-founded the graphic design studio HungryLab and built a website engine berta.me. In 2012, the web design market had changed and the partners decided to found Froont – a web design tool for professional designers – to ease the process of building a website.
This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.