Berlin startup Asana Rebel

Robin Pratap (Co-Founder, CEO) and Pascal Klein (Co-Founder, CEO) © Anne Schönharting

Asana Rebel

Yoga Inspired Fitness

Founded in 2015
21 employees
Funding Undisclosed

This female fitness app is designed for women who make their own rules! The goal? To encourage each and every one of their millions of users to feel sexy and healthy every day. How? Through exclusive “Yoga Inspired Fitness” workouts, which have infused traditional yoga flows with interval training to help users get the most out of their time on the mat. Website

Interview with Asana Rebel

What inspired you to found your startup?

Both of us experienced how hard working life can be for entrepreneurs in a big company. That’s why we started with the ambition to build a company where we create an atmosphere entrepreneurs.

How do you define success for yourself and your company?

To build an organisation and product that people love.

Is there anything you’d do differently if you could do it again?

To start earlier building Asana Rebel.

What problem does your product solve?

We change our users’ life by encourage them to take their life in their own hands. We truly believe that people that are more active (and we motivate them to be active) are happier and more self-confident.

How are you different?

We have a unique approch to combine Yoga and Fitness. We call it Yoga Inspired Fitness and bring together the best from both worlds.

How often does your product/service show up in a user’s day or week?

Our main metric is to help users to complete workouts at least one time a week.

Impact: how are you doing good and building a better future?

We truly believe that people that are more active (and we motivate them to be active) are happier and more self-confident.

What are the pros and cons of launching your startup from Berlin?

– Talent and creative people (very international)
– Existing startup eco-system (you can easily get in touch with other startups)
– Still relatively cheap compared to other cities (London, Paris, New York, San Francisco,…)
– Access to investors

– Competition for talent is very intense
– Building a startup gets more and more expensive (salaries, office space, …)

Asana Rebel was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.

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Café Dresden in Kreuzberg hosts various pop-ups, from Peruvian conceptual food to an aperitivo evening. They’re also famous for their variety of wheatgrass concotions.

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