© Saskia Uppenkamp
Josh Nicholson (Chief Marketing and Product Officer) and Alberto Pepe (CEO and Co-founder)
Location: Shake Shack started as a hot dog stand in Madison Square Park. After two summers serving lines of hungry customers, it became a permanent fixture in 2004. Now part of a successful chain, the original ‘shack’ still draws huge crowds with burgers, shakes and beer in beautiful outdoor surroundings. // shakeshack.com
This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.