Illustration by ©Daniel_Caballero

Berlin is… – Startup CEO or homeless person? Morgenpost commercial depicts Berlin’s unique side

Our beloved Berlin is…a special place. It is where you can roll out of bed at 10 a.m. and throw on a t-shirt and jeans for your important meeting. Berliner Morgenpost highlighted this in its viral campaign, “Berlin is…”, which implied that a Berliner CEO might even be mistaken for a homeless person and vice versa. The ads won several Golden Nail Awards from the Art Directors Club and earned the Morgenpost editorial team awards for two digital projects. Next time you see someone asleep on a park bench, remember that it could be a founder taking a quick midday snooze!


About Berlin is… Seven days a week the Berliner Morgenpost reports about the most exciting city in Germany – Berlin. With a thrilling and inspiring mix of cross-regional coverage, regional expertise and local depth, the Berliner Morgenpost is an indispensable guide to the capital. It impresses with a modern layout and award-winning journalism. The paper received several “Nail awards” from the Artist Directors Club. Daily the Berliner Morgenpost reaches 238,000 readers in Berlin and Brandenburg. Read more