© Saskia Uppenkamp
Max Bennet (Co-Founder, VP of Product), Mahmoud Arram (Co-Founder, CTO) and Fayez Mohamood (Co-Founder, CEO)

Location: Gemütlichkeit is a state of warmth, friendliness and cosiness. It is the guiding principle behind Edi and the Wolf, a relaxed Austrian eatery in the East Village. Everything here is about comfort, from the rustic decor to the cheese raviolis. //

Bluecore – Powering individualized interactions by unifying customer and catalog data

Marketing Technology
Founded in 2013
100 employees
Funding $27M / 2 rounds

Founded in 2013 by Fayez Mohamood, Mahmoud Arram and Max Bennett, Bluecore (originally TriggerMail) empowers marketers to take meaningful, immediate action on behavioral and product data with speed and simplicity. Bluecore’s customer experience platform is designed to simplify the process of ingesting and analyzing terabytes of behavioral data to create precise audiences and experiences across channels. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City’s fastest growing SaaS start-ups and works with more than 200 customers representing more than 325 high-end apparel, electronics, automotive and other consumer brands.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.