Patrick Bales(Co-Founder CEO) and Markus Mohr (Co-Founder COO) Nils Lucas


Bridging the Gap Between Creativity Performance Marketing

Founded in 2015
30 employees
Funding: €5M
Stage: Series A

Stoyo is bridging the gap between performance marketing and creativity as a global leader in data driven creation on Facebook and Instagram. In 2017, Stoyo created 19 of the top 50 commercials on Facebook in Germany. It lists Germany’s biggest brands like Edeka, Telekom, Deutsche Bahn, and DHL as clients. The Berlin-based company is the fastest-growing advertising agency in Germany, and just opened its first overseas office in New York City. Website
Highlight of the year: More than €500K monthly revenues and making engaging commercials on Facebook in Germany.

Interview with Stoyo

What inspired you to found your startup?

In 2015, we thought that mobile video could be an interesting opportunity — especially within social networks. It was growing rapidly, but it took time for publishers and agencies to understand how to work in this new environment. We started Stoyo to become a leader in this new market

How are you different? What is your unique value proposition?

One of our clients once said the following: “Performance marketing performs but looks shit, while creativity looks amazing but performs shit. You’re the first agency I see, bringing these two worlds together.” I think this describes pretty well how we’re positioned.

How do you define success for yourself and your company?

I think for me the most important thing is to give everything I have. When you know you’ve given it all, you know that’s it and you can be satisfied no matter what the result is.

What do you want to achieve next year?

Getting to 2 million per month in revenues.

Why do people want to work at your company?

I’m probably not the right person to answer that question, but I hope people want to work with us because they are tired of the traditional advertising agency world, and they feel the whole system could use a reboot.

What has been the most important milestone so far?

Exceeding 500.000€ in monthly revenues, and making 19 out of the top 50 most engaging commercials on Facebook in Germany in 2017.

Looking back at your whole development story — what makes you most proud?

I think I’m most proud that, although we don’t have anyone in the management team with a background in advertising, we’ve managed to build one of the most successful advertising startups in recent years.

Where do you see your company in 5 years?

Ideally, I see the company in a sustainable market position, with a high eight-digit revenue number and international operations.

What is your impression of launching a startup from your based city?

I think Berlin is really the best spot in Germany in terms of capital and talent: two core ingredients for a startup.

What is your impression of the german startup scene? Would you change anything?

I think first of all, in Germany you have everything you need in order to found successful companies. Going forward, I agree with many observers who ask for more high risk startups, more innovation and less safe bets.

Stoyo was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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