Fabien Sauthier (COO), Stephan Leppler (Co-Founder, CEO) and Anselm Helbig (CTO) Robert Rieger


Bringing Intelligence to Mobility

Software as a Service
Founded in 2015
22 employees
Funding: €1.35M
Stage: Seed

MotionTag develops mobility solutions from smartphone sensor data, aiming to make public transport more efficient and attractive. Using machine learning, it automatically detects when, where, how, and why people travel. Through accurate mobility data, transport operators can adapt their strategy to actual user demand and offer their customers an easy and truly seamless travel experience. Website
Highlight of the year: Growing the team from 6 to 22 people after their financing round.

Interview with MotionTag

What inspired you to found your startup?

During my studies and while working as a mobility consultant, I learned how difficult it is to get up-to-date mobility data. Later on, I asked myself why access to transport services is so complicated, and knowledge about it is so low. We had to change something.

How are you different? What is your unique value proposition?

Compared to competitors in the mobility data area, we have the unique ability to provide great customer experiences such as seamless ticketing, while being very good at providing insightful data to our customers. The level of precision and richness of the data is something completely new for them.

How do you define success for yourself and your company?

To have a happy team and happy customers, as well as enough money to work towards our vision of seamless mobility.

What do you want to achieve next year?

We will go live with our ticketing solution in three different markets, close our Series A financing round, and serve more customers in Europe and the US.

Why do people want to work at your company?

I believe we have great team spirit, a lot of fun at work, interesting problems to solve, and an important mission to make mobility more effective and seamless.

What has been the most important milestone so far?

There is no single important event or milestone. There have been a lot of crucial moments: signing our first big customers, finding outstanding team members, and convincing investors are definitely among these moments. The most important thing is to continuously improve.

Looking back at your whole development story — what makes you most proud?

To still be around, and to have so many great people to work with.

Where do you see your company in 5 years?

We will provide data-driven transport services on every continent, making mobility systems and cities more effective and enjoyable.

What is your impression of launching a startup from your based city?

We started in Berlin, and I strongly believe that the ecosystem here makes it a lot easier, especially if you are a first-time founder.

What is your impression of the german startup scene? Would you change anything?

I would encourage more people to give entrepreneurship a go. I think Germany is already on a good path, but generally we should be more open to fail and learn.

MotionTag was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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