Jenny Podewils (Co-Founder) and Kajetan Armansperg (Co-Founder) Nils Lucas


Build a Strong Feedback and Learning Culture

Founded in 2016
15 employees
Funding: Undisclosed
Stage: Bootstrapping

Leapsome is an all-in-one platform for continuous feedback between employees, 360° performance reviews, employee engagement surveys, and OKR tracking. Through in-depth people analytics and AI-enabled learning recommendations, Leapsome helps companies such as Flixbus, Juniqe, Hering Schuppener, and others to create an agile feedback culture, to attract and retain top talent, and to boost team productivity. Website
Highlight of the year: Accelerating growth with clients such as Flixbus, Bayer, and Hering Schuppener.

Interview with Leapsome

What inspired you to found your startup?

In our jobs as managers at Funding Circle and DIE ZEIT, we saw that periods of rapid change — be it through digitization or fast growth — are a lot easier to manage if you succeed in building a strong culture of open feedback and continuous learning. Leapsome helps companies to create that culture.

How are you different? What is your unique value proposition?

Tools that cover single-use cases — such as 360° reviews or surveys — often don’t gain enough traction among employees and are seen as “yet another tool.” Combining all strategic leadership tools into one suite, and focusing on the learning outcome significantly increases the value for each employee.

How do you define success for yourself and your company?

Entrepreneurs should look beyond pure economic impact. For us, it’s easy: adults spend 8 hours per day at work. If we can help companies to build happier and stronger teams, and help employees to take charge of their own development, that’s a great and meaningful mission for us to be working on.

What do you want to achieve next year?

We’ve on-boarded a number of customers that have a much more “traditional” company culture, and that are going through an important process of change, often in the larger theme of digital transformation. We’ve seen very promising initial results, and we aim to expand this segment significantly in the next year.

Why do people want to work at your company?

We practice what we preach: we’re very open and we don’t hesitate to give each other feedback. We offer a culture that promotes and encourages professional growth and development.

What has been the most important milestone so far?

We’ve been successfully financing ourselves through our own revenue (“bootstrapping”) so far, so traditional startup funding round milestones don’t really apply yet. We’re always very happy if we convert a new customer and get another great testimonial from a happy customer!

Looking back at your whole development story — what makes you most proud?

Being bootstrapped means that you have to react very quickly to signals of customer preferences, especially in the early days. We’re very proud to have managed that phase successfully and that we’ve been able to offer real value to a fast-growing customer base.

Where do you see your company in 5 years?

Rapid automation and digitization will change the workplace. Feedback and learning will become more important, both for companies and employees. In 5 years, we want to be the leading platform for feedback and learning that helps companies and employees to manage that transition.

What is your impression of launching a startup from your based city?

Berlin has been treating us very well so far. Living costs are low, its openness and creative scene attracts a lot of young talent, and it’s easy to connect with and build on the experience of other founders.

What is your impression of the german startup scene? Would you change anything?

It might be slightly misplaced to say this as a software startup: But we love the fact that after the first wave of e-commerce startups “German engineering” seems to take hold again with a new kind of highly innovative hardware startups!

Leapsome was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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