CEO) © Anne Schönharting


Building a Better Subscription Business

Founded in 2014
20 employees
Funding €1.5M / 2 Rounds

ChartMogul helps hundreds of subscription businesses extract value from their data – from large SaaS and media businesses to niche monthly gift box companies. With their all-in-one approach to analytics, teams don’t need to worry about provisioning data warehousing, and can instead focus on what matters, tracking metrics, and getting insights from their data. Website

Interview with ChartMogul

What inspired you to found your startup?

I used to work at Zendesk, we were tracking metrics in a really complex BI system that was hard to use, didn’t update in real-time and was generally a bad experience. The idea for ChartMogul came when I thought there has to be a better way than this.

How do you define success for yourself and your company?

Building a great team that enjoys working together. Making great software that raises the bar for what is possible in our vertical. Making thousands of customers happy.

Is there anything you’d do differently if you could do it again?

Raise a larger seed round. Hire more engineers sooner.

What problem does your product solve?

We automate metrics reporting for subscription businesses, help them better understand their business and make smarter decisions.

Where do you see your company in 1/5/10 years?

In one year we will be around double the size, with multiple products and our first overseas office. In 10 year we aim to be a global software brand.

How are you different?

We are one of only a handful of companies who compete in our space. Aside from specific features we’re differentiated by obsessive attention to quality in all that we do, from product to customer service.

How often does your product/service show up in a user’s day or week?

Many of our customers check their ChartMogul account multiple times per day. Usually it’s one of the first tabs they open when they start work each morning.

Impact: how are you doing good and building a better future?

We save our customers a tonne of time calculating their metrics and reports. We’re also democratizing analytics, so even small businesses can have access to very powerful data analysis without the need for big budgets and data teams. ChartMogul starts off free for new startups with under €10K in monthly revenues.

How has the startup scene in Berlin changed?

We’ve only been here around 3 years, what I think we’ve seen is a maturing of the industry, in terms of the calibre of talent available, the amount of capital and the types of businesses people are building.

What are the pros and cons of launching your startup from Berlin?

Berlin is unique in that it’s the capital of the biggest economy in Europe, with a high quality of life still available at a comparatively low price. There’s a solid talent pool to hire from, and visas are also very streamlined here, so you can hire who you want regardless of where they’re from.

On the negative side, setting up a business involves more red-tape than found in other places (Germany ranks quite low on the World Bank’s ease of doing business index). And don’t mention the airport.

ChartMogul was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.

The picture above was taken at:

Strandbad Mitte

The sun always shines at the Strandbad Mitte, whether it is in one of their Strandkörbe on their terrace or in the delectable meals their serve all-day. Bring your kids: they can enjoy the playground next door whilst you kick back with a coffee or a glass of red.

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