Demet Mutlu
Founder and CEO of trendyol

Q: What drives you crazy?

A: Lazy people and liars.

Realize the potential, act on it and never look back

Growing up, I always had business ideas and was very curious. I started student clubs in school and was elected leader for two of them. After graduating university, I undertook a number of management positions with global companies, working on challenging projects involving new brands and business, expansion of categories and international expansion. All the while, I always shopped online and was passionate about fashion.

I then went to Harvard Business School for my MBA. After the first year, I came to Turkey and saw a huge potential in e-commerce. Turkey is a textile heaven with high quality manufacturing opportunities at low costs. I decided to act fast; I built a business plan, got angel funding, recruited the team and never looked back. I believe that success comes from a combination of passion, hard work, a strong team and persistence!

Demet Mutlu is the founder and CEO of Trendyol, Turkey’s biggest fashion e-commerce site. Before Trendyol, she worked at a number of global companies in finance, marketing and operations roles in the US, Japan, Turkey, Hong Kong, and Switzerland. After her first year at Harvard Business School, she dropped out to build Among others she was named a Young Global Leader by the World Economic Forum in 2016, Fortune’s Most Powerful Women Entrepreneur, WEF Global Shaper and Fortune 40 Under 40.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.