Eleftheria Zourou
Founder and CEO of Doctoranytime, Greece

Q: How do you react to obstacles?

A: I challenge them!

From selling toys to disrupting the health system

Everything started when I was a kid in my grandfather’s shop, where I was crazy about selling toys to parents. My favorite game was to identify their needs and find the right toy for them. The feeling of achievement has been firmly planted in my heart ever since. I worked for the biggest companies in the world as a marketer, but at some point I realized that I didn’t find it meaningful to sell one more mascara. I wasn’t feeling useful in society, and was not creating the changes I wanted.

There came a day when I had to visit a doctor, and the process was like a blind date. It seemed so unacceptable in 2012, and I decided to change it. That was in January, and by May of the same year I had already started Doctoranytime. A friend of mine funded the business at the beginning. I knew nothing about internet business, but had a clear picture of how a proper health system should look. Now, I love what I do and get validation when I speak to doctors who admit Doctoranytime has made a serious change in the health system, or when patients thank us for the care they get. I feel honor, respect and responsibility!

Eleftheria Zourou, 34, is proud to have disrupted the health industry in Greece and Belgium with Doctoranytime, a company started in 2012 that has since grown to 30 employees. She lives in Greece and touches the most important side of human lives and health every day. Doctoranytime helps people identify the right doctor for them and book an appointment online instantly. Eleftheria has studied business in Greece and the US, and has worked for Procter & Gamble and L’oreal.


This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.