Berlin startup Emmy

Alexander Meiritz (Co-Founder), Valerian Seither (Co-Founder), and Hauke Feldvoss (Co-Founder) © Nils Lucas

Emmy

Simply Share

Mobility
Founded in 2015
30 employees
Funding Undisclosed

Emmy offers spontaneous short term rides with electric scooters. Through its app users get access to two helmets in different sizes. It all started with the question why no one in the founders team had ever owned a scooter, even though it is arguably one of the best ways to get around town.Taking only 9 months until market entry, the first 150 scooters arrived in Berlin in 2015. Today a total of over 1.000 scooters can be rented through the Emmy app in Hamburg, Munich, Düsseldorf, and Mannheim. Website

Interview with Emmy

What inspired you to found your startup?

We were sitting together wondering why none of us had ever owned a scooter even though it is a great vehicle for the city. We came to the conclusion that ownership meant to much hustle and restrictions, but using one from time to time would be nice. From that moment on the idea of scooter sharing started to work in our minds.

How do you define success for yourself and your company?

We define success by having a positive impact on peoples’ everyday life. Giving them access to an uncomplicated mean of transportation might just save them those 10 minutes, that they would be running late otherwise. Or it might just be the feeling of a moment of joy on our scooters after a stressful day. Obviously, the more people we reach, the more successful we are as a company.

Is there anything you’d do differently if you could do it again?

Yes and no. Our whole approach is based on learning from and reacting fast to mistakes that we do along our way. So there is plenty that we learned, which we wouldn’t do again. Would we change exactly that approach though? No way.

What problem does your product solve?

Cities are jammed with traffic and getting around is stressful. There isn’t that one perfect mode of transportation, but only a combination of perfect modes at any given time. We offer one component of the perfect urban mobility mix.

Where do you see your company in 1/5/10 years?

emmy shall stand for uncomplicated sustainable urban mobility in Europe and beyond.

How are you different?

We are pragmatic and therefore great in execution. This gives us great advantages in speed.

How often does your product/service show up in a user’s day or week?

In the cities we are active in our users see one of our scooters at least once a day.

Impact: how are you doing good and building a better future?

We offer individual urban mobility without emissions. Together with other mobility providers we battle the need to own a private vehicle in the city. This leads to less occupied space and a more attractive city for everybody.

How has the startup scene in Berlin changed?

I don’t feel I have been in it long enough to spot real changes.

What are the pros and cons of launching your startup from Berlin?

Having started in Berlin is one of our crucial sucess factors. In terms of startup world, we couldn’t ask for an easier access to network. In terms of mobility the people of Berlin tend to be quite experimental and open for new things.

Emmy was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.

The picture above was taken at:

Malzfabrik

Opened in 1917, the Malzfabrik is celebrating its 100th anniversary this year. The former malt processing plant provides a huge rambling location for a variety of events such as concerts, exhibitions, and small festivals.

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