Cornelius Frey (Co-Founder, CEO) and Max Meran (Co-Founder, Marketing Solutions) Nils Lucas


Engage. Understand. Convert.

Founded in 2015
48 employees
Funding: €4M
Stage: Series A

98% of users remain completely passive on the mobile web. For Opinary, that’s not a problem but a huge opportunity. Its technology makes content interactive, giving users a voice on the topics they really care about. Opinary helps brands and publishers thrive by letting them engage and understand their users without relying on the big platforms. Opinary’s key capability: converting engagement and interaction into customer relationships. Website
Highlight of the year: Launching Opinary’s conversion product — turning engagement into lasting relationships.

Interview with Opinary

What inspired you to found your startup?

We were amazed by how little brands, publishers, and newsrooms really knew about their users. They also had no way to have a constructive exchange with them outside of mostly destructive comments sections. There was a crazy amount of value left to Facebook and Google that we wanted to bring back.

How are you different? What is your unique value proposition?

We are probably the only marketing channel that users actually like and care for — so much so that it is always the user who initiates any engagement. We begin and end with building for the user, and let brands and publishers participate in that.

How do you define success for yourself and your company?

We want to make the internet a more fun, open, and safe place for 1 billion users sharing their views. As a marketing channel, we want to create real RoI for our partners – from Spiegel to St. Pauli. And we want to be the best place for our team to keep growing and learning.

What do you want to achieve next year?

We want to make our incredible data insights available to our users in order to keep offering real orientation in hectic times, and to our clients as actionable business drivers.

Why do people want to work at your company?

Our company values say it quite nicely: because they get real ownership, we grow and learn together, we care and respect each other, and we work to orient and empower our users.

What has been the most important milestone so far?

Opening London and New York offices this year.

Looking back at your whole development story — what makes you most proud?

Moments like seeing incredible team members grow from interns without experience to country heads in 18 months.

Where do you see your company in 5 years?

We want to be the infrastructure for interaction across the open web globally, creating a voice for 1 billion users, and a relevant, respectful, and performant channel for publishers and brands to build relationships with them.

What is your impression of launching a startup from your based city?

It’s fantastic to work with people from all over the world so easily in Berlin

What is your impression of the german startup scene? Would you change anything?

The startup scene is doing a great job. Now we can do even better selling that abroad – and include more clever technical minds beyond Berlin in that journey.

Opinary was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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