Filipa Neto
Co-Founder and CEO of
Chic by Choice, 

Q: What helps you focus?

A: Those moments when you are in a flight with no phone and internet access.

The magic of a good team

I founded my company with one of my best friends, Lara. The idea emerged when we were studying economics and business administration in Portugal. We participated in the biggest entrepreneurship competition and were awarded second place. That gave us the validation and motivation to move forward and contact mentors and investors.

Almost two years later, working with such an incredible team inspires me more than anything else. The challenge and the fulfilment you get from reaching milestones is only possible when you gather an outstanding group of people. This takes time, but when it happens, it is magic.

If there was a piece of advice I would tell my 20-year-old self, it would be: “Listen to everyone, but follow your own instincts.” Everyone will give you their opinions, but no one will give you the right answer for how to create a successful company. Be ready to work hard and have the curiosity and interest to accept the best that others have to offer you. You just have to be confident and follow the path you believe in.

Filipa Neto is co-founder of Chic by Choice, Europe’s leading luxury rental marketplace that allows women to rent designer dresses and accessories at a fraction of the retail price. Filipa was able to raise a €520,000 investment for the venture at the age of 23. She is currently managing a team of 20 with offices in London and Lisbon, and is also part of the Global Shapers community, an initiative of the World Economic Forum.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.