Verena Pausder
Founder and CEO of Fox & Sheep

© Jennifer Fey

Q: How do you react to challenges/obstacles?

A: Face them with a smile.

Success is more than maximizing downloads – it’s about making kids smile

I was brought up in an all-entrepreneur household, as both my parents were entrepreneurs and I could watch them take risks and come up with new ideas every day. I’ve since loved the idea of running my own business, but all the attempts I made at starting my own company didn’t work out. Either the idea was too small or the execution was off. Then the iPad came out in 2011, and it was very clear to me that these mobile devices would change the way my kids – aged one and three – would play and learn in the future. Moritz and I founded Fox & Sheep to create apps for kids and help parents guide their children through the digital world, since parents couldn’t reference their own childhood when it came to setting rules with technology.

When starting your own business, the highs are higher and the lows are lower compared to what you experience as a regular employee. But we loved the intensity of this roller coaster ride, not knowing if we’d be zero or hero. In February 2016, we opened the first “Digitalwerkstatt” for kids in Berlin where we teach children ages 6 to 12 how to code, learn 3D printing and ensure that they not only consume the digital world, but learn the right tools to become creators.

Verena Pausder studied Business Administration at the University of St. Gallen and founded Fox & Sheep in 2012. Verena won McKinsey’s “CEO of the Future” award in 2007 and was named one of the “Top Women in Tech in Germany.” In 2015, she started the non-profit initiative to teach students entrepreneurial skills. In February 2016 she was named Young Global Leader by the World Economic Forum. She is a supporter of Ashoka and organizes Ladies Dinners across Germany to connect female founders in the tech industry.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.