Verena Pausder (Founder) Robert Rieger

HABA Digitalwerkstatt

Get ready for the future!

Founded in 2016
30 employees
Funding: €800K
Stage: Other

The Digitalwerkstatt is a creative education and experience space. Here, children between 6 and 12 can playfully discover the digital world and develop important skills in the field of new technology. Under the wings of experienced media pedagogues, they can develop a conscious approach to new technology. In courses and workshops, children learn programming, build robots, or create animated movies. Website
Highlight of the year: Opening two new Digitalwerkstätten in Frankfurt and Lippstadt.

Interview with HABA Digitalwerkstatt

What inspired you to found your startup?

Digital tools are now operational and essential in almost all professions. For children, an understanding of the processes behind these tools makes it easier for them to find their way in the world.

How are you different? What is your unique value proposition?

The Digitalwerkstatt is a place where children, parents, and teachers can find competent communication partners. Together, we want to find new and creative ways of making education in the realm of digital technology as fruitful as possible.

How do you define success for yourself and your company?

We would love to hear a story about a refugee kid who came up with a world-changing idea that was only possible because she had access to digital education.

What do you want to achieve next year?

My vision is that all children should have equal access to digital education. For this, we are working on a mobile Digitalwerkstatt that can travel to schools and serve as the classroom for our workshops.

Why do people want to work at your company?

People want to work at my company because they want to do something meaningful and forward-looking.

What has been the most important milestone so far?

Cooperating and collaborating with schools, because school is the only place in which we can ensure easy and equal access to education for all children.

Looking back at your whole development story — what makes you most proud?

I’m most proud of the fact that we had the courage to open the first Digitalwerkstatt in Berlin two years ago — and to enable children to operate actively and confidently in the digital world.

Where do you see your company in 5 years?

Digital education for kids is a long-term target, and the politics of our educational system is very hesitant to introduce it in school on a regular basis. Digitalwerkstatt will therefore have to assume even more responsibilty in that field.

What is your impression of launching a startup from your based city?

As I’m based in Berlin, for me it is the most attractive startup environment. If I am to found in Germany, I would always found here, because there is such a rapid network effect here.

What is your impression of the german startup scene? Would you change anything?

I’m excited about the amount of support for startups here, about the internationality and diversity.

HABA Digitalwerkstatt was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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