Dr. Viktor Becher (Co-Founder, COO) and Dr. Johannes Becher (Co-Founder, CEO) © Nils Lucas
What inspired you to found your startup?
In 2015, I (Viktor) applied for a life insurance policy and told Johannes how tedious the paper-based process was. Johannes came up with the idea to disrupt the deadlocked industry with a digital product.
How do you define success for yourself and your company?
We’ll consider ourselves successful once we are the European market leader in life insurance.
Is there anything you’d do differently if you could do it again?
In the beginning we talked to incumbent insurance companies to find out if we could digitize their existing products. That was a waste of time – we learned that paper-based insurance products cannot be digitized. If we were to start anew, we would launch our own product even faster.
What problem does your product solve?
Customers are used to buying things online fast and easy. It takes minutes to place an order on Amazon or Zalando, but weeks to take out life insurance. We’re changing that with our digital products.
Where do you see your company in 1/5/10 years?
In 1 year we have launched our second product and expanded to other European countries. In 5 years we are the German market leader and present in most European countries. In 10 years we are the European market leader.
How are you different?
Our products are fully digital. Based on the customer’s health, an algorithm decides on the coverage that we can offer. Instead of waiting weeks for a human underwriter to check their application, customers can get protection within minutes.
How often does your product/service show up in a user’s day or week?
We hope that our products will never show up in a user’s day, because we want our users to stay healthy! But when disaster strikes and a customer gets ill or disabled, they can rely on the financial protection that our insurance policies offer.
Impact: how are you doing good and building a better future?
Too many people are not protected financially against disability, critical illness or the death of a family member. Getsurance is doing good by changing that. Thanks to our fully digital products, people can get protected within minutes instead of weeks.
How has the startup scene in Berlin changed?
Berlin’s startup scene used to circle around Rocket Internet, the famous “copycat” incubator. Now it has grown up, focusing on business models more complex than e-commerce and online marketplaces. Today, founders in Berlin are more creative and come from all kinds of backgrounds such as healthcare, energy, and mobility.
What are the pros and cons of launching your startup from Berlin?
With the United Kingdom exiting the European Union and more restrictive immigration laws in the USA, Berlin has become the #1 immigration target for skilled labor. However, it still lacks a home-grown technology scene. Few German universities are relevant talent pools for local startups. Germany’s high tech industry is mostly found in western and southern Germany.
Getsurance was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.