I’ve been a tech and video games journalist for years. While I was giving voice to other amazing projects in the media, I was always thinking of founding a startup myself. It felt like a train that I didn’t want to miss. I’ve led a team before when I was working in Madrid, but truth be told, I had zero experience as an entrepreneur. Fortunately, my co-founders helped fill the knowledge gap. With Geenapp, our mobile adtech company, it was my time to demonstrate that I can go beyond the persona of the girl on TV.
At Geenapp, we have a very unlikely office: a house with a nice garden in a very wealthy area of Barcelona. We have breakfast and lunch in the garden, a nice view from the office and famous football players as neighbors. But a startup is like a small boat – you have to be paddling to move. When you have a big boat, all the engines have been working for a long time and you just need to adjust some pieces to move faster or slower. But until then, if you face a problem, you must solve it with bravery and cleverness. And believe me, you’ll face plenty of problems as a growing startup!