Gulnaz Khusainova
Founder and CEO of EasySize

© Haochen Xu

Q: What makes you laugh?

A: Cute cat GIF, an episode of The Daily Show or someone smiling at me.

Sizing up the realm of fashion e-commerce

At the age of 12, I read Dr. Philip Kotler’s Marketing Management, which helped me realize that society can be improved through business. In that moment, I decided to either become a marketing specialist or run my own company. Seven years later, I founded my first company and began a journey in which I made nearly all the mistakes one can make while running a startup.

I’ve since started two more companies, got a Master of Science in Strategic Marketing and spent some years in corporate positions. I’ve always enjoyed fixing things and challenging myself. Once an opportunity to disrupt fashion e-commerce came up, I quit my well-paid corporate job in banking and moved to Copenhagen to start EasySize.

I now try to follow a few simple rules that help me become a better entrepreneur. First, never stop learning. Whether it’s listening to podcasts or reading articles and books, try to learn something new everyday to become an expert in your field. Second, surround yourself with right people. Don’t be the smartest person in the room, and instead choose people who can motivate you and push your limits. Finally, work hard to achieve great things!

Gulnaz Khusainova, 26, has founded three startups in e-commerce, technology and mobile. She holds an MS in Strategic Marketing and has experience in big data technologies from working as Head of Unit in one of the largest banks in Russia. She later moved to Copenhagen and founded EasySize in 2014, which she runs alongside eight team members. EasySize is a measurement-free, photo-free technology that predicts correct clothing size for online shops.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.