Making Tasty, Home-Cooked Meals Convenient for Everyone.
Berlin-based meal delivery service HelloFresh was founded in 2012 by Dominik Richter, Thomas Griesel and Jessica Nilsson. In the two years since, the company has rapidly expanded to operate in five different countries: Germany, the Netherlands, the UK, the US and Australia. The firm’s concept is to deliver weekly boxes containing original recipes and all the fresh ingredients needed to cook them, right to the customer’s door. HelloFresh is particularly popular among young professionals, couples and families, as it removes the everyday stress of deciding what to cook and going to the supermarket, while bringing inspiration to your kitchen and ensuring a varied and healthy diet. Furthermore, the service is environmentally friendly: All ingredients are delivered in the exact quantities required for each recipe, meaning there is never any leftover food to throw away. HelloFresh currently delivers half a million meals per week, and strong growth is forecasted for all countries in the near future.