Emma Tracey (Co-Founder) and Kaya Taner (Co-Founder) © Jasper Kettner
What inspired you to found your startup?
Prior to Honeypot, both of us had successfully founded companies. Hiring developers ourselves, we were acutely aware of the challenges tech companies face to find the right talent. What is less clear for many is that the challenge for developers is often times worse – they receive numerous irrelevant or intransparent inbound offers, which are overwhelming and frustrating. It was an in your face realisation that there must be a better way – for both sides.
How do you define success for yourself and your company?
Growing people and the company with equal attention and focus.
Is there anything you’d do differently if you could do it again?
We have recently started to use multi-disciplinarian Design Sprints for new features. This has been a revelation for us, keeping us focused on core functionality and giving our team invaluable exposure directly to our users. I would encourage everyone to start here.
What problem does your product solve?
Where do you see your company in 1/5/10 years?
The future of work is constantly evolving. As product and tech become central to all organizations, traditional companies will need to drastically scale up their engineering team and must embrace new forms of hiring. Honeypot will be at the forefront of the change.
How are you different?
We take a developer-first approach. Our advisors are prominent open source developers, we run developer conferences, we value open-source. Our product and mission is driven by a desire to improve recruitment for developers.
How often does your product/service show up in a user’s day or week?
Every day for HR professionals and technical hiring managers. Developers are visible on the platform for 3 weeks.
Impact: how are you doing good and building a better future?
We are changing lives by helping people find jobs they really love while at the same time playing a pivotal role in the digitisation of organisations.
How has the startup scene in Berlin changed?
What are the pros and cons of launching your startup from Berlin?
Berlin provides a vibrant ecosystem and access to a great international talent pool with a strong developer community. All the while living costs are still relatively low which makes it less capital intensive for companies. This combo makes for a good breeding ground to get ideas to fruition.
Honeypot was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.