© Saskia Uppenkamp
Franklin Becker (Chief Culinary Officer)

Location: Much of Manhattan goes in and out of fashion, but Fifth Avenue has always been en vogue. It may be most famous for glitzy shopping, but a walk along its 10 kilometres also reveals beautiful apartment blocks, Central Park and some of the finest museums and galleries in the city.

Hungryroot – Fresh, feel good foods ready to eat in under 7 minutes

Founded in 2014
15 employees
Funding $5.7M / 2 rounds

Hungryroot is a brand of fresh healthy indulgent foods using vegetables and other wholesome ingredients to recreate the comfort foods that people know and love. They offer a line of over 30 products spanning carrot noodle pad thai to chickpea cookie dough, all packed with protein, fiber and nutrients and ready-to-eat in under 7 minutes. Customers can order Hungryroot directly from its website where they have the option to subscribe to a weekly or bi-weekly product bundle. Hungryroot products are also sold in select Whole Foods, FreshDirect, and on Amazon Fresh. Only 6% of Americans eat the recommended amount of vegetables while 74% are overweight. Hungryroot was founded by Ben McKean, former Groupon Exec, and Franklin Becker, Top Chef Masters alumnus, to help solve this problem.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.