Erez Galonska (Co-Founder, CEO) and Osnat Michaeli (Co-Founder, CMO). Not pictured: Guy Galonska (Co-Founder). © Jasper Kettner
What inspired you to found your startup?
We have always grown our own food. We constantly strived to cultivate the freshest, healthiest and most exotic produce possible. It was through this process that we discovered hydroponics as a highly efficient method of growing food in urban settings. We wanted to share this experience with as many people as possible, which is when the idea of InFarm came to life.
How do you define success for yourself and your company?
We wish to create an impact that will serve as proof, to both aspiring entrepreneurs and established companies, that going “green” can be profitable and sustainable.
Is there anything you’d do differently if you could do it again?
Not really – every step pushed us forward to better define and accomplish our vision.
What problem does your product solve?
We are operating in an era of profound changes in climate, technology, and mass urbanisation. These changes are collectively causing a rapid shift towards more transparent and sustainable food production. Our solution to solving the inefficiencies in the current supply chain is to de-centralise food production and farm directly where food is consumed. Offering fresh, nutritious, and pesticide-free produce all year round, while significantly reducing the negative impact on our environment.
Where do you see your company in 1/5/10 years?
In the following five years, we will successively transform cities across the world into highly productive systems for de-centralized food production. This will be a part of a much larger vision for cities of the future which are self-sufficient, flexible and healthier than ever before. We hope that InFarm will be at the forefront of a major change within the industry, to collectively support the world’s growing population.
How are you different?
InFarm is pioneering on-demand farming services. Our smart modular farms are highly efficient and easily deployed in any given space, often directly in the point of sale. Our technology enables us to accurately plan, with our clients, what crops to grow, how much to grow, and when the crops are needed. Our grow-on-site results in less negative impact on the environment, a strong reduction in waste and freshness and therefore healthiness beyond most current offered produce.
How often does your product/service show up in a user’s day or week?
Our farm’s design allows for a perpetual daily/weekly harvest, depending on the client and for a significantly higher output than comparable technologies. Each individual farm is connected to the company’s central cloud farming platform that allows our team to coordinate, manage, and optimise the entire network’s performance.
Impact: how are you doing good and building a better future?
InFarm aims to build the infrastructure for an alternative food system that is not only better for people, but is better for the planet. We combine highly efficient vertical farms with IoT, AI and Big Data, to solve some of the most pressing issues facing our current food supply chain: food waste, use of pesticides, CO2 emissions, transportation, and pollution.
How has the startup scene in Berlin changed?
Berlin is a hub of innovation and home to an ever expanding start-up scene. Berlin’s creative industry is getting bigger and more serious and it is catching the eye of investors globally. There is also a sense of community between Berlin start-ups with many events and meet-ups to get together and support each other.
What are the pros and cons of launching your startup from Berlin?
We wanted to be in Berlin because, for a young business like ours, we needed to have access to key resources that could help us grow. The affordability of the city has allowed us the time we needed to invest in R&D and ensure that we have a high quality product. The city also draws incredible talent, which has allowed us to build an international team that are passionate about creating change. The only down point of this city is its long long winter 🙂
InFarm was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.