© Saskia Uppenkamp
Ben Nadel (Co-Founder, Lead Engineer) and Clark Valberg (Co-Founder, CEO)

Location: Its official name hasn’t always been Sixth Avenue: Mayor LaGuardia renamed it the ‘Avenue of the Americas’ in 1945 to try to curry favour with Latin American states. The new and long name was never really adopted by busy New Yorkers, and ‘Sixth Avenue’ was back on signs by the 80s.

InVision – Powering the future of digital product design

Design Software
Founded in 2011
230 employees
Funding $135M / 6 rounds

Twitter and Apple use it, Forbes & Fast Company recommends it, and it powers digital product design at 70% of Fortune 100 companies: InVision is an end-to-end design platform that provides over two million people with the power to prototype, review, refine, manage and user test web and mobile products. It simplifies virtually every aspect of the product design workflow and makes collaboration a core part of the process, for everyone from project managers to designers to developers and writers. Rather than spending tons of money & hours coding a concept so developers can test it, users can create a high-fidelity prototype in seconds. Founded in 2011 by Ben Nadel and Clark Valberg, InVision today drives the product design process at leading companies including Disney, IBM, Walmart, Verizon and General Motors. Backed by Accel, ICONIQ Capital, FirstMark Capital, Tiger Global and others, InVision is headquartered in New York City with a remote workforce of over 230 employees worldwide.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.