Irina Alexandru
Co-Founder and Program Manager of Vector Watch, Romania

© Valentin Catalineanu

Q: What do you like the most about yourself?

A: The new state of mind that I attained in my 30’s: the positive feeling that no matter what, eventually everything will be ok.

Building bridges in wearable tech

I first became an entrepreneur out of need, since the job I wanted didn’t exist in the market. Inspired by my strong mother, my entrepreneurial role model, I dived into it with courage and optimism. My dream was to find a meaningful project in which I could contribute to a bigger idea. When things got confusing or uncertain, I started to listen to motivational speeches. I wrote down my objectives and started to really believe that if I opened myself up to new experiences, things would happen!

Shortly after, I met Andrei, Vector’s founder. We instantly connected and I knew he would be the right person to bring this project to life. We started to work together on a wearable idea that soon became the Vector watch – a product that made sense for us in that it was not only stylish, but also brought real value to people’s lives by letting them focus on what’s important. My role evolved from Product Designer to Program Manager, as I was involved in all aspects of the business except coding. I’ve done many things, but all of my achievements are related to my ability and passion for building bridges between different fields.

Irina Alexandru, 30, is based in Bucharest, Romania. With a degree in Product Design, she started her first business at the age of 23, distinguishing herself with an award winning design company, AIRA Design Studio. In 2014, Irina co-founded Vector, the tech startup that introduces a smartwatch with a 30-day battery life. The London based Vector now counts over 40 employees and collaborators with offices in London, Silicon Valley, Hong Kong and Bucharest.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.