Janna Bastow
Co-Founder and CEO of ProdPad
United Kingdom

Q: What makes you laugh?

A: Dilbert

The simple satisfaction of trying

My role as CEO of ProdPad is the culmination of pursuing my curiosities and not quite knowing where they’d take me. It took a few pit stops to find a cause I could really dedicate myself to. I started a customer support job at a tech company in Montreal, where they soon promoted me to Junior Product Manager. Than I moved to London to join the then nascent tech scene, where I found myself organizing a community of product managers through a series of events. It was then that I began noticing that product managers had no software tools designed for their work. I jumped at the opportunity to solve a problem I cared so much about. At the very beginning, it was just me and my co-founder, hacking away to build the product. The day that we got our first paying customer, everything changed, and it kicked off a whole new set of challenges. There was something simply inherently satisfying about just getting the chance to try. Each step along the way, we’ve learned something, and it’s that constant cycle of learning and improving that keeps us motivated. I think of ProdPad as ‘the one’ – and now I’m exactly where I want to be.

Janna Bastow, 30, heads up ProdPad from a cozy office in the buzzing seaside city of Brighton – just an hour outside of London. Before starting ProdPad, she was immersed in the London tech scene, working as a product manager by day and organizing Product Tank – a now global meetup – by night. Janna is also co-founder of Mind the Product, the twice-a-year conference for product people held in London and San Francisco.


This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.