Josipa Majic
CEO and Founder of ID Guardian

© Goran Rusmir

Q: What’s the first thing you do when you get home from work?

A: The first thing I do is rethink whether today was spent working on the most important thing for both me and my team, in the long run.

Utilize the tools you have in front of you, even if they are limited

My journey started at 22 years old, when I was studying at the University of Zagreb and working on mHealth solutions in the CEE region. I went through a family health situation during which I observed something interesting about the health system: Even with amazing doctors, oftentimes a patient’s emotional state is neglected even though it is highly correlated to the outcome of treatment. We decided to explore this area and create our own solution – one that would approach the patient in a friendly, soothing way.

My decision to be an entrepreneur was very unconventional, as I was the first in my family to receive a college education. Being an entrepreneur seemed like a less reputable and secure option compared to being employed in the public sector. Apart from that, the sector I wanted to join was partially undeveloped with limited access to capital. My tools were a book and any information available online. But my motivation was stronger than all the obstacles, and Teddy The Guardian is now a company trusted by investors and customers alike. I’ve learned to carefully choose my battles, because building a company is a marathon – not a sprint.

Josipa Majic is the founder and CEO at ID Guardian, a London-based company that analyzes biometric data and creates smart devices with biosensors, helping people and companies worldwide to take care of their overall health. Josipa is the main visionary behind ID Guardian’s products and overall strategy, which was recently recognized by Fortune 100 clients globally and TIME Magazine as one of the most innovative products of the year.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.