Maryna Kuzmenko
Co-Founder and CEO of Petiole

Q: What inspires you?

A: I am inspired by the idea to make something better and to make someone’s life easier and more positive.

Find your own way and follow it

The most important task in one’s life is to find your own way and follow it. I had been seeking my life journey for almost 15 years, working in different fields and countries. I had started many endeavors, but most of them failed. Now I know why: I am completely sure that entrepreneurship in technology is the area in which I’m meant to achieve my goals.

This decision was never based on a desire to be an IT girl, but rather a deep belief that informational technology is one of the greatest tools to create change in the world. My co-founder, Andrii Seleznov, and I had a friend who is an agricultural scientist and came to us with a problem, which prompted us to want to solve it.

Now, I am inspired by the value and efficiency of our products and extremely thankful for my team at Petiole. Actually, I think that the team is a beating heart of any startup. When you are surrounded by the “right people” and work hard – sooner or later success will come to you.

Maryna Kuzmenko, 31, lives in Kiev and holds a PhD in Business Law. Previously, she worked in the legal field with particular interest in IT. In late 2013, together with Andrii Seleznov, she co-founded Petiole – a mobile based recommendation system for precision agriculture to monitor dynamics of plant growth using leaf area measurement and level of chlorophyll. In November 2015, this project was ranked among the 20 Hottest Startups of the Year by CNBC.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.