Milda Mitkute
Co-Founder of Vinted

Bon Bon

Q: What’s the first thing you do when you get home from work?

A: I listen to music while walking home. Music helps me switch my thoughts from work and crete a personal mood.

Creating a business from an addiction

When I was a student, I had a serious shopping addiction and used to spend 90 percent of my salary on clothes. My closet was full of clothes, but I still had nothing to wear! In some shops, sales people even knew me by name. The moment of truth came when I was moving from my native town to Vilnius and I had to review all of my wardrobe. I found around 150 items I’d never worn. Most of them still had tags. Then, the idea of an online marketplace for girls like me popped into my mind. I had a feeling I wasn’t the only one in the world with this addiction. The prospect of opening thousands of other girls’ closets seemed amazing to me.

The idea came true when I met Justas Janauskas, a talented developer and an old acquaintance. I told him about the idea at a party at 2am. First, he was skeptical. He couldn’t believe women had this addiction. Now, I’m happy he believed me. With Vinted, we created an incredible worldwide movement of shopping made personal. We also achieved my original dream.

Milda Mitkutė, 30, is the co-founder of Vinted – the world’s largest pre-loved fashion marketplace. It started as a hobby project in 2008 and now includes 11 million members worldwide, from the United States to Europe. Headquartered in Vilnius, Lithuania, Vinted employs 250 people globally. Vinted is Milda’s first business. She created its concept while she was studying culture management.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.