Florian Stock (Co-Founder, CTO) and Stephan Leppler (Co-Founder, CEO) © Jasper Kettner
What inspired you to found your startup?
The ticketing idea came when traveling once to Munich. The tariffs there are very complicated and I decided to ask the tram driver which ticket to buy. He answered that I should buy the most expensive one just to be sure because he couldn’t tell me which one to buy. From there on, I thought one must do something.
How do you define success for yourself and your company?
For us success means serving people with improvements for their everyday life: Great mobility services making their lives easier, especially when it comes to convenient transport without the need for a private car. We are really passionate about our vision of giving people the most efficient access to transport services and therefore promoting environmentally sound transport modes.
Is there anything you’d do differently if you could do it again?
There are a lot of small improvements you could think of if you would start again. E.g. we would start earlier to better structure specific processes. Also, we tried a lot of tools and platforms when it comes to task management and communication. Finding the good setup took us some time. Nevertheless, working in a startup means continuous learning and improvement: wrong decisions are also part of the journey, but learning from them is what makes you grow bigger.
What problem does your product solve?
Today’s transport systems are inconvenient for the users: difficult-to-use ticketing machines, many different operators, time-consuming purchase and confusing fare zones. Transport operators suffer from high fare collection overhead costs (11-50%) and a lack of accurate usage data to optimise their systems by minimising operation costs and increasing the attractiveness for the user.
Where do you see your company in 1/5/10 years?
1 Year: Our product runs in the DACH region.
5 Years: We launched a Europe wide platform incl. multiple mobility services.
10 Years: Global availability of our services. MotionTag becoming the backbone for global intermodal transport.
How are you different?
We provide an oyster card-like ticketing system without additional infrastructure: easy to scale, cost-efficient and simple access for the end-user. By integrating APIs and further data sources, we provide a fully software-based ticketing technology that works as a check-in/be-out solution. Our platform is designed to easily integrate public transportation and other mobility services such as car-sharing solutions.
How often does your product/service show up in a user’s day or week?
When our product is fully deployed, it will run in the background every time you want to use public transport, sharing- or shuttle-services.
Impact: how are you doing good and building a better future?
Our technology has two advantages: we provide transport operators a new way to attract customers who do not use their services, therefore removing cars from the roads. Second, transport operators can run their operations more effectively and optimize their infrastructure. Altogether, our solution increases the attractiveness of public transport, thus attracting more users in a better operating environment.
How has the startup scene in Berlin changed?
Since we are around, we have seen a huge transformation in the startup ecosystem here in Berlin. More startups, more programs and more attention.
What are the pros and cons of launching your startup from Berlin?
Pros: Good startup ecosystem, great community, many supportive programs like accelerators, relatively low living costs, many investors.
Cons: Many other great tech startups → war for talents.
MotionTag was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.