Paul Lunow (Co-Founder, CEO) and Florian Schindler (Co-Founder, Chairman) © Anne Schönharting
What inspired you to found your startup?
For every iPad application and after every update Paul had to write down again and again the navigation for his grandmother. We have found out that the biggest access barrier of a whole generation lies in the inconsistency of the application which overstrains anyone who did not grow up with it (and annoys many who got used to it in the meantime). There was no “Universal Interface” up to now even though front and backend are increasingly available in a separate form. But we have developed it.
How do you define success for yourself and your company?
Nepos products enrich the day to day life of the elderly generation and set new standards in functionality and data protection.
Is there anything you’d do differently if you could do it again?
As we are deep in production right now, please ask us again as soon as the first devices are with our users.
What problem does your product solve?
Digital experiences, services and social participation become especially important in advanced age, but over 10M in Germany are “Offliner”. They know that they need to start using this “Internet”, but fear to ask for help because they do not want to be a strain for somebody. The younger generation has no time or motivation to be the computer administrator for their families although they know that it simplifies a lot. Our technology stack is secure by design and we provide help, if needed.
Where do you see your company in 1/5/10 years?
Nepos will become the leading technology brand to assist seniors in all technology questions. We recommend the best products out there and develop our own when nothing fits our needs. In 10 years Nepos is the trusted brand for tech that enriches the day to day life of the elderlies.
How are you different?
Nepos is the only brand that built a hub where designers, coders and aging-experts customizing the latest technologies to the senior needs. The Nepos 1 Tablet is the first device with a universal interface. For people with little or no technical experiences it is the best way to use the Internet and stay connected with family and friends. The “Universal Interface” is the first product ever to streamline all different services, so our users learn it once and then use this knowledge everywhere.
How often does your product/service show up in a user’s day or week?
Across all test groups all users (prospected customers) used it daily. After understanding the rules, it is adapted very quickly. Why? You may ask yourself how often you are using your smartphone.
Impact: how are you doing good and building a better future?
The older generation is threatened by loneliness and social isolation. We build the first device to change that. We bring families, friends and neighbourhood together and enrich the day to day life with unexpected possibilities. Currently we are evaluating a production in Germany or somewhere else in Europe, but that is not decided yet.
How has the startup scene in Berlin changed?
English instead of German. Visionaries instead of consultants. Wedding instead of Prenzlberg.
What are the pros and cons of launching your startup from Berlin?
The city is awesome and you can easily find your perfect spot. The ecosystem is good and you get a lot of advice from helpful people. The government makes it a bit complicated from time to time. But all in all it is not important where to start. The only important thing is to do it. And do not stop.
Nepos was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.