Nora Khaldi
Founder and CSO of Nuritas

Fred MacGregor

Q: How do you react to challenges/obstacles?

A: Bring them on!

Don’t settle for less!

When I was a kid, I wanted to be a scientist and was very good at math. I followed that passion, studied mathematics and earned my PhD in molecular evolution and bioinformatics. Working at the university, I realized that this kind of science probably only reaches other scientists and not consumers. I wanted to make my research more functional.

The real transformation in my career came when I realized that food molecules contain a tremendous amount of health benefits. I decided to focus my research on food development and food evolution. When I saw that people couldn’t do what I was doing, and that companies – whether food, pharmaceutical or cosmetics – were looking for these kinds of ingredients, I decided to leave university and found Nuritas. It took me more than a year to make this decision of leaving a safe job and industry, one in which I was recognized worldwide, and venture into the unknown. But I never regretted my decision.

Starting your own company forces you to learn a lot about yourself. One of the most important things I always promised myself is, “Don’t settle for less.” You won’t reach Google status right away, but don’t let others say it’s impossible. I was told that quite often but always continued to move forward.

Text by Pauline Baginska,

Nora Khaldi is an award-winning speaker and highly published mathematician and scientist, living in Dublin. Her innovative inventions have been recognised by the likes of Forbes, Wired and the EU commission. In 2014 Nora founded Nuritas, the first company in the world introducing articial intelligence to the food arena with the aim of creating the future of health by discovering new disease-beating molecules from food. Today Nuritas employs 13 people.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.