© Saskia Uppenkamp
Tina Exarhos (CMO) and Athan Stephanopoulos (President)

Location: Freemans can be tricky to find: there’s no street address, it’s tucked away at the end of a little alley. Once inside you will enjoy the curious, colonial tavern decor and cosy atmosphere. Regulars say the hot artichoke dip and baked skillet eggs are to die for! //

NowThis – Stories that move

Distributed Media
Founded in 2012
125 employees
Funding undisclosed

NowThis is a world leader in mobile video content creation with over 2.4 billion monthly views across multiple digital platforms. The company operates over 30 content verticals on various social channels, delivering over 60 unique visual stories per day. NowThis produces on demand video news, live broadcasts and original scripted programming customized for specific platforms and audiences. As well as being one of the most-watched video news publishers across the social web, NowThis has built a unique distribution model that provides news and current affairs coverage by millennials for millennials. 74% of its audience is under 34 years old, while 68% are between 18-34 years old, and it’s a demographic that is eagerly consuming the kind of content that NowThis is creating. NowThis was founded by digital media veterans Kenneth Lerer and Eric Hippeau.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.