Outfittery is a personal shopping service that makes it easier for men to find and buy clothes on the Internet. After answering just a few questions about style preferences and sizes on www.outfittery.de, customers will be contacted by one of the many style experts who will then personally put together customized outfits for their customer. These outfits are then conveniently sent to the customer’s home, in which whatever the customer likes, he keeps, and whatever not, he sends back. Outfittery offers this innovative service at no charge. The company itself is headquartered in Berlin and has over 100 employees, including fifty style experts dedicated to taking care of the customer‘s fashion needs. The selection of brands ranges incorporates more than 150 top-quality fashion brands. Outfittery has been in business since April 2012. In April 2013, the company expanded into Austria and, in September, into Switzerland as well.