© Saskia Uppenkamp
Noah Brier (Co-Founder, CEO)

Location: Staple Street in Tribeca was originally an alley between a hospital and its laundries. It features New York’s lowest sky bridge, built in 1907 to make movement through the hospital easier. The street is a great secret spot, perfect for Instragramming!

Percolate – The system of record for marketing

Founded in 2011
250 employees
Funding $74.5M / 4 rounds

Percolate was built by marketers for marketers. In 2011, Noah Brier and James Gross founded Percolate to help brands grow in a world transformed by social and mobile technology. They wanted to do so with software that is beautiful and works the same way marketers work. Today, Percolate’s all-­in­-one software platform helps marketers plan, create, and execute all their marketing. Over 800 brands including GE, Unilever, Mastercard, Marriott, Levi’s, Chobani, Lyft, and WeWork trust Percolate to manage their global marketing supply chains and help grow their business. Backed by Sequoia Capital, Lightspeed Venture Partners, and GGV, Percolate is one of the fastest growing companies in enterprise software.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.